Technology has been an integral part of Ostling’s career beginning when he joined the AY Legal Department in 1977. General Counsel, Carl Liggio was regarded as a pioneer in the use of paralegals and document coding for complex litigation. As a litigating attorney, Ostling was enmeshed in this process and experienced firsthand the implications for case staffing and the automation of evidence in court. It was a powerful demonstration of how professional services were evolving with technology.
Ostling’s responsibility of the HR function at AY/EY included professional development and education. That timing coincided with ‘personnel computers’ (Apple’s own startup was an AY project from its Silicon Valley practice) in professional services starting to reach critical mass. The development of ‘distance learning’ was also becoming a hot topic under Ostling’s direction. AY was also rolling out Apple computers throughout its audit practice and professional development included training the staff using this audit tool. In an effort to be on the front wave of the automation of auditing, AY developed a program called AY Auditing Smarter and Quicker (AY/ASQ) with Ostling’s development group overseeing the rollout of the training methodology.
Ostling’s first immersion in a true technology company came in 2007 when he joined MTS, Russia’s largest mobile operator. Like most large and successful operators, they were transitioning from selling SIM cards and call operations into diverse content, applications and connectivity offerings. As they evolved from 2G to 3G to 4G, Ostling became highly involved in the MTS strategy to meet the future challenges of an integrated mobile operator.
With Kungur Oilfield & Equipment, Ostling developed the strategy to make a significant leap in the technology relating to drilling rigs in Russia (90% of which were manufactured with old-fashioned rotary turntable drives, rather than top drives — sidetracking and fracking are impossible without rigs equipped with top drives). He also was involved with Kungur’s efforts to modernize its turbo drill/ downhole motors production and led efforts to develop relationships with global leaders, such a Schlumberger. The degree of technological advancement as a driver of oil and gas recovery is the basis for global efficiency and reservoir management in the industry. As Russia lags behind the West and the Middle East, Ostling was a vocal proponent for closing this technology gap.
Ostling was then invited to join the Board of DataLogix. Through a brilliant hyper growth strategy based upon deep technological superiority in data gathering methods, DataLogix became the premier targeting and measurement company in the big data field. He became fascinated with the burgeoning field of the collection and management of data — the competition to get it and the resistance to give it — including cybersecurity, encryption, penetration detection, multi-algorithmic data analytics, anomaly detection and the many hacking and social media influencing that have now proliferated front page news. As DataLogix was being developed and sold to Oracle, Ostling and his partners Nemanja Nikitovoc (a brilliant Serbian Cryptologist and Data Scientist) and Yosef Sharon (a dynamic young American businessman) founded PSINOS, a Delaware LLC, with the idea of investing and incubating startup, bleeding edge companies in the fields involving:
• Multi-algorithmic predictive analytics – particularly focused on anomaly detection encryption
• Penetration detection
• White penetration services
• Data compression
• Data movement and storage (and use of anomaly detection and other ‘data enhancement’ tools on stored data)
• Related intellectual property
Today PSINOS has ten IP packages from Israel, Russia, Serbia and the U.S. Ostling continues to evolve with the advancements in technology.